Artist Management

I have been managing Syracuse indie-pop band, The Scarlet Ending, for the past few months. I have sent out countless blind emails, press kits, and friend requests. We secured an endorsement deal for Kayleigh with Daisy Rock Guitars. We have all been giving a pretty significant push over the past few weeks I've been involved - and yet, nothing significant has been paid back.

I know it's and endless, uphill struggle while waiting for that moment in which the band breaks and we're on to the next stage of their career... but how exactly DO you harness fans and use them to create a career with fierce endurance? We're booking shows, looking for reviews, looking for spins, keeping our social media presence up to date, attempting to engage the fan-base... and I think we're stuck.

I could use some ideas or references to websites, books, speakers I should be researching and informing myself on. How do we optimize our successes and keep pushing forward?

xoxo

cb